Volumizing nutrient-rich natural mascara powered by intense plant-derived Phyto-Pigments for a feathery-soft look and feel after every smooth, buildable coat. Made with clean ingredients, this non-drying formula leaves lashes clump-free and is designed to minimize smudging and flaking. Vogue Best in Class.

Eco-values: With Certified Organic Ingredients to protect humans, animals and the planet.

Sustainable Packaging: FSC paper.

Benefits

• Volumizes lashes with tapioca, while aloe juice hydrates and separates.
• Unique brush designed for optimal formula pick-up, slim profile for precise application and spiral shape to coat lashes from all angles.
• Formulated with organic ingredients and rich dark colors from purple carrot and argan instead of petroleum byproducts or carbon black.
• Power antioxidant protection from Vitamin E which helps to condition the lash and protects the hair follicle against breakage.

Juice Beauty Difference

Radically transforming the chemistry of makeup with vibrant plant-derived Phyto-Pigments (instead of artificial dyes) which are infused into a unique base of certified organic botanicals (instead of petroleum byproducts).

Powerful Action Without

Formulated without potentially harmful ingredients such as parabens, petroleum, propylene or butylene glycols, silicones, talc, carbon black, phthalates, sulfates, PEGs, TEA, DEA, GMO, artificial dyes or synthetic fragrances. Our products are never tested on animals.

*All Juice Beauty products have a 70 - 98% total certified organic ingredient content with the exception of our mascara. We are proud that the 'Ultra-Natural' mascara has just over 60% certified organic content.